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HD Video Treatment

2 replies [Last post]
Zipp
User offline. Last seen 14 weeks 4 days ago. Offline
Joined: 2 Mar 2006

A client askes me to "treat" HD video for teases and roll outs. The usual stuff, glows, strobes, color mods, and yes even letterbox (argh!). I do it because they ask but, I hate destroying those beautiful pictures. I really don't see other networks doing this on their HD shows. Any suggestions for light "treatments." Yes, most of our audience is still in SD, but the 80's & 90's are over & the HD folks most likely spent at least 3k on a TV to tune in and see me letter box/glow something?! I realize this is what the producers want, but I think it looks terrible. Thanks in advance.

Mongo
User offline. Last seen 2 years 35 weeks ago. Offline
Joined: 24 Jan 2007
I did a light treatment the other day for Big 10 track and field... Just used the proc amp to boost luma, drop blacks, and cranked the chroma to about 170%. Then put a soft black box wipe around the edges. I thought it looked cool, and the director liked it. I call it the CSI:Miami treatment...
Mike Cumbo
User offline. Last seen 23 weeks 3 days ago. Offline
Joined: 18 Aug 2005
Zipp, that is the argument I have all the time. YES uses something they call a "boomf", a slight mix between a looping background and the roll out footage. It isn't used every time but some times. They also have an "alt boomf" that I can't remember how that goes. I like to see most of the video and a just a little background.